Architecting culture for the public sector
Outcome Snapshot
- 5+ years of partnership and service delivery
- Reached 48 countries through dialogue sessions
- 175+ public sector leaders participated in sessions
- 300+ data points used in phenomenological study on barriers to uptake
- Provided strategic thought leadership & architecture of open culture
About the Client
About the Project
The Challenge
The Global Government and North America Public Sector teams at Red Hat faced significant challenges in increasing the uptake of open-source software and fostering a culture of open collaboration within government agencies.
The perceived barriers to adopting and implementing open-source solutions included concerns about turnover, inadequate documentation, and a general lack of education on open-source practices and the cultural frameworks required for successful implementation.
Red Hat sought our expertise to identify these barriers and develop tailored interventions that would support their digital transformation efforts and enhance customer relationships.
StrategyAdvisorArchitect of CultureFacilitatorSpeakerGhostwriter
Architecting Culture
We served as the architect of culture transformation and a trusted advisor, guiding Red Hat’s senior leadership and marketing teams through the complexities of digital transformation in the public sector.
Over a partnership spanning more than five years, we delivered a wide array of services, including executive education, workshop facilitation, content creation, and public speaking engagements.
Our role involved deep collaboration with Red Hat’s teams to uncover trapped and untapped value, identify barriers to product uptake, and craft bespoke interventions that addressed the unique challenges faced by government agencies globally.
The Transformation
Using our multidimensional approach to change
Through continuous dialogue sessions, workshops, and data-driven insights, we helped Red Hat transform the way their public sector clients viewed and engaged with open-source technologies.
Our interventions, such as masterclasses, ebooks, and infographics, played a pivotal role in educating government leaders on the benefits and practices of open-source culture.
By addressing communication gaps and enhancing the buyer’s journey, we not only improved customer relationships but also revealed previously unidentified champions of open-source within these organizations.
The result was a significant increase in the adoption of open-source solutions, as well as a deeper understanding of how digital transformation impacts all levels of an organization.
Why We Are Different
Our unique approach to understanding the deeper dynamics of open-source culture and human behavior allowed us to uncover hidden barriers to adoption that others might have overlooked.
By leveraging our expertise in pattern recognition and phenomenological analysis, we identified subtle but critical factors that were hindering Red Hat’s success in the public sector.
This ability to see what others miss, combined with our proprietary methodologies, enabled us to craft interventions that were not only effective but also sustainable, driving long-term transformation.
Key Insights
Lack of understanding of open-source culture and digital transformation was a significant barrier to product uptake.
Tailored educational interventions and content were critical in expanding awareness and reducing resistance.
Uncovering and empowering product and cultural champions within organizations can accelerate transformation efforts.
Continuous dialogue and feedback loops are essential in identifying and addressing gaps in the customer journey.
The Data Points
Years in Partnership
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Countries Reached
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Gov Leaders Collaborated
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TUV Data Points Gathered
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You may be asking "Is a project like this worth the investment?"
The strategic value of fostering a culture of open-source collaboration within government agencies cannot be overstated.
By addressing the root causes of resistance and enhancing the buyer’s journey, Red Hat not only expanded its market reach but also strengthened its relationships with key public sector clients, leading to long-term success and sustainability.
Accelerated adoption
By identifying the barriers to uptake, we were able to address them and improve adoption of open-source solutions.
Strengthened customer relationships
Improved communication and aligned narratives helped to strengthen customer relationships through tailored educational content and interventions.
Enhanced brand reputation
Being a thought leader in the open-source space, they solidified their reputation by providing culture architecture content that improved digital transformation efforts for customers.
The ROI & Strategic Value
Optimized communication and follow-up processes to identify and nurture high-potential leads, leading to increased customer engagement and conversion rates.
Crafted tailored interventions that reduced resistance and boosted uptake of products and services, driving quicker market penetration and higher sales velocity.
Provided deep insights and ghostwritten content that positioned the client as a leader in open culture, strengthening brand authority and attracting high-value partnerships.
Identified trapped and untapped value through data-driven dialogue sessions, revealing new revenue opportunities and improving the client’s bottom line.
Reached 48 countries through masterclasses and workshops, significantly broadening the client’s global footprint and influence in the public sector.
Leveraged proprietary methodologies to deliver actionable behavioral insights, leading to more effective marketing strategies and higher customer retention.
Transformed complex concepts into micro-courses and templates, empowering marketing teams with scalable content that drives consistent engagement across channels.
Fostered strong, trust-based relationships with senior leaders, ensuring ongoing collaboration and alignment with strategic goals, resulting in sustained ROI and competitive advantage.
Global Government Team
Marketing
We now have an ally to get our work done. They inspire. I'm in awe of the work that Jen can do and the way she solves problems!
Jim Craig
Global Government
What they have done for me is give me a framework and set of tools to communicate and engage an audience in organisational transformation the open source way.
Global Government
With their ability to cut through complexity and get to a clear outcome, we can use this as a bedrock for our future-focused innovation.
