Strategic leadership in hospital expansion & future growth
Outcome Snapshot
- Successful GTM strategy developed
- New hospital campus opened on schedule
- Expansion plan for future growth implemented
- Effective cross-functional team coordination
About the Client
About the Project
The Challenge
Northside Cherokee Hospital was preparing for significant growth with the opening of a new campus. The CEO faced the challenge of developing a go-to-market (GTM) strategy, assessing future market demands, and planning the roll-out of an expanded number of hospital beds.
The need for a comprehensive and coordinated strategy across finance, clinical, marketing, and operations was crucial to ensure the successful launch and future growth of the hospital’s new facilities.
BGI, a boutique consulting firm in Atlanta, was brought in to provide strategic advisory services, with our team playing a critical role in project management and executive communications.
PMO LeaderExecutive Comms
Architecting the Change
We served as the Project Management Office (PMO) lead, coordinating the efforts of a multidisciplinary team that included finance, clinical, marketing, and operations leads.
Our responsibilities included managing the overall project timeline, crafting presentations and reports, and ensuring clear and effective communication with the CEO and other executive stakeholders.
Our strategic analysis and roadmap implementation were integral to the project’s success, as we collaborated closely with the CEO and senior management team to align all aspects of the expansion strategy.
The Transformation
Using our multidimensional approach to change
Our work with Northside Cherokee Hospital led to the successful development and execution of a comprehensive strategy for the new hospital campus.
By taking the lead in project management and executive communications, we ensured that all stakeholders were aligned, and that the project proceeded smoothly. Our strategic analysis helped identify key growth opportunities and informed the roadmap for the hospital’s expansion. We provided the CEO with clear, actionable insights that were crucial for making informed decisions about the hospital’s future.
The project culminated in a well-coordinated launch of the new hospital campus, complete with a solid GTM strategy and a clear plan for future expansion.
Our ability to synthesize complex information, collaborate across departments, and communicate effectively with executive leadership was pivotal in delivering a successful outcome.
Key Insights
Cross-Functional Collaboration
Successful collaboration between finance, clinical, marketing, and operations teams was critical in developing a comprehensive expansion strategy.
Strategic Roadmapping
The creation of a detailed roadmap for the hospital’s growth ensured that all aspects of the expansion were carefully planned and executed.
Executive Communication
Clear and consistent communication with the CEO and other senior stakeholders was essential in maintaining project momentum and alignment.
Our Approach
Our ability to see the connections between different departments and anticipate potential challenges before they arose was a key factor in the project’s success. We identified gaps in communication and potential bottlenecks early on, allowing us to address them proactively. Our unique value lies in our holistic approach to project management, where we not only focus on the tasks at hand but also ensure that the entire organization is aligned towards a common goal. This foresight and ability to connect the dots behind the scenes is what sets us apart.
You may be asking "Is a project like this worth the investment?"
Absolutely. The strategic management and advisory services provided in this project not only ensured the successful launch of a new hospital campus but also laid the groundwork for future growth.
By optimizing resource allocation, accelerating time to market, and enhancing stakeholder confidence, the investment in this project delivered significant returns, positioning Northside Cherokee Hospital for long-term success in a competitive healthcare market.
Optimized Resource Allocation
Effective project management and strategic planning ensured that resources were allocated efficiently, leading to cost savings and maximized ROI.
Accelerated Time to Market
By providing clear and actionable insights, we enabled the hospital to open its new campus on schedule, ensuring timely delivery of services to the community.
Enhanced Stakeholder Confidence
Our ability to manage complex projects and communicate effectively with the CEO and other executives bolstered stakeholder confidence in the hospital’s strategic direction.