New campus GTM strategy

About Client

Northside Hospital Cherokee is committed to advancing health care in Cherokee County. The 332-bed, full-service community hospital has more than 1,300 physicians and 3,600 employees. It is a part of the Northside Hospital system in the Atlanta Metro area.

Project Details

Year: 2016-2017

Location: Canton, GA

Audience: CEO of Cherokee Hospital


The Ask

The Ask

We were part of a contracted team through BGI, a boutique consultancy in Atlanta. The small team was tasked with advising the CEO on GTM strategies, market research, hospital bed expansion roll-out plan, and opening of the new campus.

My Contribution

We operated as the PMO lead for the project responsible for presentations, reports and executive communications for the CEO as well as general project management. The team included finance, clinical, marketing, and ops leads. 

Projecting future growth
for a hospital campus

PMO Lead for small senior management team

Partnered with CEO and consultants on the new hospital build including a GTM strategy for marketing

Collaborated with finance and clinical teams to assess growth and expansion strategy for phase two

Conducted strategic analysis and roadmap implementation strategy 

Crafted all presentations and reports for executive stakeholders

Navigating the 2024 paradigm shift

Human-centric strategies for concsious leaders, culture and communities as we move through unstoppable transformation