New campus GTM strategy
About Client
Northside Hospital Cherokee is committed to advancing health care in Cherokee County. The 332-bed, full-service community hospital has more than 1,300 physicians and 3,600 employees. It is a part of the Northside Hospital system in the Atlanta Metro area.
Project Details
Year: 2016-2017
Location: Canton, GA
Audience: CEO of Cherokee Hospital
Healthcare
The Ask
The Ask
We were part of a contracted team through BGI, a boutique consultancy in Atlanta. The small team was tasked with advising the CEO on GTM strategies, market research, hospital bed expansion roll-out plan, and opening of the new campus.
My Contribution
Projecting future growth for a hospital campus
PMO Lead for small senior management team
Partnered with CEO and consultants on the new hospital build including a GTM strategy for marketing
Collaborated with finance and clinical teams to assess growth and expansion strategy for phase two
Conducted strategic analysis and roadmap implementation strategy
Crafted all presentations and reports for executive stakeholders