Empowering sustainable growth with open collaboration

Outcome Snapshot

Microsoft, CELA

About the Client
About the Project

Microsoft's Corporate, External, and Legal Affairs (CELA) division in EMEA is responsible for managing the legal, regulatory, and policy issues that affect Microsoft’s operations in Europe, the Middle East, and Africa. Known for their focus on integrity, trust, and transparency, CELA plays a crucial role in ensuring that Microsoft’s global operations align with local regulations and legal requirements, while also driving initiatives that foster a culture of compliance and ethical business practices.

Virtual Delivery

Stakeholders: Corporate Legal Teams, EMEA

Software Development, Technology

Project conducted October 2021

The Challenge

The CELA team in EMEA was facing  challenges in cross-departmental collaboration and trust, which were causing undue frustration and delays in go-to-market (GTM) strategies. Sub-departments struggled to work together effectively, leading to rushed approvals and a lack of cohesion, especially concerning legal and licensing concerns. The team needed a new approach to foster collaboration and trust, ensuring that every member recognized their interconnected roles within the organization.

Executive Education
Facilitation

Architecting Culture

We were engaged to design and facilitate an interactive workshop on open collaboration. This session focused on leveraging contributions and collaboration to fuel sustainable growth, with a strong emphasis on the concept that “we” is stronger than “me.”
We introduced proprietary methodologies, including Contribution Archetypes and Contribution Tendencies, to help participants understand and value each other’s unique contributions, fostering a culture of psychological safety and open communication.

The Transformation

Using our multidimensional approach to change

Our session brought about a significant shift in the team’s approach to collaboration. By exploring how each individual’s unique contribution tendencies could enhance team dynamics, participants gained a deeper understanding of their interconnectedness.

This realization reduced resistance to cross-collaborative efforts and helped decrease time-to-market, as teams began to work together more seamlessly. The concepts introduced during the workshop empowered the CELA team to embrace open behaviors, leading to enhanced collaboration and a more cohesive, effective working environment.

Understanding and leveraging individual contribution tendencies can reduce resistance and improve cross-organizational collaboration.

Open collaboration strategies can significantly decrease time-to-market, especially in environments where legal and licensing approvals are critical.

Psychological safety and a shared sense of “we” are essential for fostering a culture of trust and transparency.

The Data Points

Participants
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Questions Raised
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Clear Call to Actions
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Why We Are Different

Our unique approach to understanding how people contribute—rather than just how they work—allowed us to uncover hidden dynamics that were causing friction within the team. By focusing on contribution archetypes and tendencies, we helped the CELA team move beyond surface-level issues and address the deeper, underlying factors that were hindering collaboration.

This method not only removed defenses but also encouraged openness and transparency, which are crucial for optimizing team performance.

You may be asking "Is a project like this worth the investment?"

By addressing the root causes of collaboration challenges, the CELA team can expect long-term gains in efficiency, team morale, and overall project success.

Accelerated Time-to-Market through improved collaboration

Enhanced team cohesion and trust, reducing friction and frustration.

Sustainable growth fueled by a culture of psychological safety and open communication.

Are you ready to craft the tapestry of tomorrow?

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